Do I Need a Website if I Have a Facebook Page?
Digital Strategy•10 Apr 2026
It's free, it's easy, and everyone is on it—so why not just use a Facebook or Instagram page for your business and skip the website entirely?
1. You Don't Own Your Social Media
Facebook can change its algorithm tomorrow, reducing your visibility to zero. A website is a digital asset you 100% own.
2. Professional Credibility
Australian consumers are savvy. When comparing two businesses, the one with an official website instantly appears more established.
3. Google Search Traffic
People don't use Facebook to search for "emergency roof leak repair". They use Google. If you don't have a website, you are completely invisible to high-intent customers.